Inquiry dashboard
Every inquiry in the CRM, filterable by date, by how it entered the system, and by where the family found us. The map plots the share that carry a location; the counts and breakdowns below cover all of them, so nothing is left out.
Date range
How it entered the CRM
Where they found us
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inquiries in range
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plotted on map
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location unknown
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Southwest Florida
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Estero corridor
By channel
Tour request / Request info = the two website forms · Facebook/Instagram lead form = a lead submitted inside Meta · Manual entry = added by staff (walk-in, phone, event) · Third-party sync = pushed in from another tool via Zapier · No source recorded = older records (mostly the 2021–22 import) with no tracking attached.
By referral source
How the family reached the site: Direct = typed us in or a saved link · Organic search = unpaid Google/Bing · Paid search / Paid social = ads · Import / third-party = came in through a sync, original source not preserved.
Paid advertising detail
The subset of inquiries where the CRM captured an ad tag, broken down by platform, campaign, individual ad, and Google keyword. Attribution is only as complete as the tags on each campaign, so this is a floor on paid-driven inquiries, not the full count.
Platform
Campaign
Ad / creative
Google keyword
Inquiry map
Dot size scales with inquiries from that place. Pins: Fort Myers campus, proposed Estero campus. Location is city-level from the submission IP; the 1,146 without one are counted in the tiles but cannot be plotted. A confirmed home ZIP per family comes from the address append in progress.